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| Our national council recently established a new two-year strategic plan. This plan describes a desired vision and those elements that will be essential to achieving that vision. It is grounded in core values and driven by an envisioned future that realizes the full potential of our members and the industry that serves them. Here, then, are the major components of that plan:
Mission Statement: Vision Statement: |
Guiding Principles:
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| Goal Statements: 1. Member Value –- Identify, create and deliver value to all member segments. 2. Recognition and Visibility – Re-create, position and promote the brand. 3. Strength and Viability – Sustain the Council with the human and financial resources to effectively fulfill our mission and achieve our goals. 4. Growth and Diversity – Be inclusive and accessible to all real estate business professionals. 5. Knowledge Source – Create, expand, refine and deliver the core competencies of real estate business. |
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